Nanodegree key: nd036 购买课程解锁完整版
Version: 1.0.0
Locale: en-us
Content
Part 01 : Welcome to the Product Manager Nanodegree Program
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Module 01: Product Manager Nanodegree Program Orientation
Part 02 : Product Strategy
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Module 01: Product Strategy
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Lesson 01: Introduction to Product Management
This lesson is an introduction to Product Management-- what it is, why it matters, and a brief history. This lesson also provides an overview of course 1 for the PMND
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Lesson 02: Role of a PM
This lesson covers the role and responsibilities of a PM. The lesson will also cover other functions that PMs frequently interact with, as well as artifacts that PMs create align the team on what to build and what the product needs to do.
- Concept 01: Lesson Intro
- Concept 02: The Role of the PM
- Concept 03: What a PM Does
- Concept 04: Who PMs work with
- Concept 05: Exercise: New PM
- Concept 06: Solution: New PM
- Concept 07: Identifying Requirements
- Concept 08: The Roadmap & PRD
- Concept 09: Exercise: Write a PRD
- Concept 10: Solution: Write a PRD
- Concept 11: Exercise: Build a Roadmap
- Concept 12: Solution: Build a Roadmap
- Concept 13: Lesson Recap
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Lesson 03: Problem Identification
This lesson covers how to make sure that you are solving the right problems by understanding the market, the user, and business goals to identify opportunities. There really is no shortage of problems that could be solved-- but one of the hardest things to do is decide what not to solve.
- Concept 01: Lesson Intro
- Concept 02: Identifying Opportunities
- Concept 03: Understanding the Market
- Concept 04: Exercise: Industry Trends
- Concept 05: Solution: Industry Trends
- Concept 06: Target User
- Concept 07: Exercise: Target User
- Concept 08: Solution: Target User
- Concept 09: Total Addressable Market
- Concept 10: Exercise: TAM
- Concept 11: Solution: TAM
- Concept 12: ROI
- Concept 13: Creating & Evaluating Hypotheses
- Concept 14: Building a business case
- Concept 15: Lesson Recap
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Lesson 04: Vision & Strategy
This lesson covers Vision & Strategy for Product Development. We’ll also discuss how to map out your business model and different options for capturing revenue. Additionally, we’ll also talk about how to measure your progress through KPIs
- Concept 01: Lesson Intro
- Concept 02: Vision
- Concept 03: Strategy
- Concept 04: Business Models
- Concept 05: Exercise: Business Model
- Concept 06: Solution: Business Model
- Concept 07: Competitive Analysis
- Concept 08: Exercise: Competitive Analysis
- Concept 09: Solution: Competitive Analysis
- Concept 10: MVP
- Concept 11: KPIs
- Concept 12: Exercise: KPIs
- Concept 13: Solution: KPIs
- Concept 14: Lesson Recap
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Lesson 05: Communication Skills
This lesson covers Communication Skills for Product Managers, including: listening, storytelling, persuasion, presentations, and negotiation.
- Concept 01: Lesson Intro
- Concept 02: Listening
- Concept 03: Exercise: Active Listening
- Concept 04: Storytelling
- Concept 05: Storytelling Exercise
- Concept 06: Persuasive Messages
- Concept 07: Presentations
- Concept 08: Exercise: Presentation
- Concept 09: Negotiation
- Concept 10: Exercise: Negotiation
- Concept 11: Lesson Recap
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Part 03 : Product Design
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Module 01: Product Design
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Lesson 01: Intro to Design Sprint
This lesson is an overview of the Design Sprint process, identifying the right problems to bring into a Design Sprint, and how to work effectively with Designers.
- Concept 01: Welcome/Course Overview
- Concept 02: What is a Design Sprint?
- Concept 03: Phases of a Design Sprint
- Concept 04: Design Sprint Outcomes
- Concept 05: Who Should Participate?
- Concept 06: Exercise: Who Participates?
- Concept 07: Solution: Who Participates?
- Concept 08: Is the Problem Right?
- Concept 09: Planning a Design Sprint
- Concept 10: Exercise: Challenge Statement
- Concept 11: Solution: Challenge Statement
- Concept 12: Icebreakers
- Concept 13: Working with Designers
- Concept 14: Lesson Recap
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Lesson 02: Phase 1: Understand
This lesson covers the first phase of the Design Sprint -- Understanding. You'll get an overview of this phase, and learn several methods to increase understanding
- Concept 01: UNDERSTAND
- Concept 02: Inputs
- Concept 03: Exercise: Expanding the Team's Understanding
- Concept 04: Solution: Expanding the Team's Understanding
- Concept 05: How Might We
- Concept 06: Exercise: How Might We
- Concept 07: Solution: How Might We
- Concept 08: Rose Bud Thorn
- Concept 09: Exercise: Rose Bud Thorn
- Concept 10: Solution: Rose Bud Thorn
- Concept 11: Affinity Mapping
- Concept 12: Exercise: Affinity Mapping
- Concept 13: Solution: Affinity Mapping
- Concept 14: Lesson Recap
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Lesson 03: Phase 2: Define
This lesson covers the second phase of the Design Sprint -- Define. You'll get an overview of this phase and learn methods to create focus and define outcomes.
- Concept 01: DEFINE
- Concept 02: Define Success Metrics
- Concept 03: Exercise: HEART Framework
- Concept 04: Solution: HEART Framework
- Concept 05: Design Principles
- Concept 06: Exercise: Design Principles
- Concept 07: Solution: Design Principles
- Concept 08: Future Press Release
- Concept 09: Exercise: Future Tweet
- Concept 10: Solution: Future Tweet
- Concept 11: Lesson Recap
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Lesson 04: Phase 3: Sketch
This lesson covers the third phase of the Design Sprint -- Sketching. You'll get an overview of this phase and then you'll learn how to sketch, brainstorm and pick ideas to sketch out in more detail.
- Concept 01: SKETCH
- Concept 02: Sketching Tips
- Concept 03: Exercise: Sketching Practice
- Concept 04: Solution: Sketching Practice
- Concept 05: Crazy 8's
- Concept 06: Exercise: Crazy 8's
- Concept 07: Solution: Crazy 8's
- Concept 08: Voting
- Concept 09: Exercise: Voting
- Concept 10: Solution: Voting
- Concept 11: Solution Sketch
- Concept 12: Exercise: Solution Sketch
- Concept 13: Solution: Solution Sketch
- Concept 14: Lesson Recap
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Lesson 05: Phase 4: Decide
This lesson covers the fourth phase of the Design Sprint -- Deciding. We'll get an overview of this phase and learn methods to narrow down and converge on one idea.
- Concept 01: DECIDE
- Concept 02: Assumptions & Questions
- Concept 03: Exercise: Assumptions & Questions
- Concept 04: Solution: Assumptions & Questions
- Concept 05: Decision Matrix
- Concept 06: Exercise: Decision Matrix
- Concept 07: Solution Decision Matrix
- Concept 08: Thinking Hats
- Concept 09: Exercise: Thinking Hats
- Concept 10: Solution: Thinking Hats
- Concept 11: Lesson Recap
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Lesson 06: Phase 5: Prototype
This lesson covers the fifth phase of the Design Sprint -- Prototyping. You'll get an overview of this phase, learn more about the different methods of prototyping, as well learn best practices
- Concept 01: PROTOTYPE
- Concept 02: Storyboard
- Concept 03: Storyboarding using theplot.io
- Concept 04: Exercise: Create a Storyboard
- Concept 05: Solution: Create a Storyboard
- Concept 06: Design Best Practices
- Concept 07: Prototyping
- Concept 08: Prototyping with Figma
- Concept 09: Exercise: Prototype with Figma
- Concept 10: Solution: Prototype with Figma
- Concept 11: Lesson Recap
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Lesson 07: Phase 6: Validate
This lesson covers the sixth phase of the Design Sprint -- Validating. You'll get an overview of this phase and learn how to validate your concept from both a user and a feasibility perspective.
- Concept 01: VALIDATE
- Concept 02: Planning a User Study
- Concept 03: Exercise: User Study Plan
- Concept 04: Solution: User Study Plan
- Concept 05: User Interviews
- Concept 06: Exercise: Interview Guide
- Concept 07: Solution: Interview Guide
- Concept 08: Technical Feasibility
- Concept 09: Exercise: Technical Feasibility Questions
- Concept 10: Solution: Technical Feasibility Questions
- Concept 11: Lesson Recap
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Lesson 08: Next Steps
You’ve made it through all the phases of the Design Sprint. This lesson will focus on how to bring it all together and what will happen next
- Concept 01: Wrapping it all up
- Concept 02: Why Iterate
- Concept 03: Exercise: Iterating
- Concept 04: Solution: Iterating
- Concept 05: Evangelizing
- Concept 06: Exercise: Evangelizing
- Concept 07: Solution: Evangelizing
- Concept 08: Handoff
- Concept 09: Exercise: Write a PRD
- Concept 10: Solution: Write a PRD
- Concept 11: Lesson Recap
- Concept 12: Course Recap
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Lesson 09: Project: Run a Design Sprint
For this course, you will be running a Design Sprint to further develop a concept to address an opportunity that you have identified.
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Part 04 : Product Development
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Module 01: Product Development
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Lesson 01: Influencing Without Authority
In this lesson, you will learn a combination of frameworks and powerful soft-skills that are often under-valued to build your credibility to lead, influence and manage stakeholder expectations during the product development process effectively.
- Concept 01: Course Overview: Developing the Product
- Concept 02: Lesson Overview
- Concept 03: Become Credible
- Concept 04: Know Your Company
- Concept 05: Know Your Market
- Concept 06: Know your Product
- Concept 07: Become Credible: Summary
- Concept 08: Build Trust: Overview
- Concept 09: Know Your Team and Peers
- Concept 10: Build Trust: Summary
- Concept 11: Guide the Team
- Concept 12: Become a Storyteller
- Concept 13: Art of Saying No
- Concept 14: Run Effective Meetings
- Concept 15: Negotiation
- Concept 16: Coordinate Early
- Concept 17: Guide the team: Summary
- Concept 18: Lesson Recap
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Lesson 02: Development Methodologies,Processes and Tools
In this lesson, you will learn about popular development methodologies. You will be able to collaborate with the development and QA team effectively when you combine this knowledge with how teams develop and deploy products, and how team use issue and project tracking tools (e.g JIRA, Basecamp, Pivotal Tracker, Trello) to manage work.
- Concept 01: Lesson Overview
- Concept 02: Waterfall Methodology
- Concept 03: What is Agile?
- Concept 04: Kanban Methodology
- Concept 05: Scrum Methodology
- Concept 06: Scrum Methodology - Quizzes Solution
- Concept 07: What is Scrum Methodology? Matching Quiz
- Concept 08: Work Management Tool
- Concept 09: From Development to Deployment
- Concept 10: Lesson Recap
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Lesson 03: Crafting user stories and non-user requirements
In this lesson, you will learn how to craft user stories with detailed acceptance criteria and how to identify various requirements beyond usability requirements that go into creating non-user stories for the scrum team to develop and test. Another important skillset of PM is understanding API documentation to define the scope without relying on development team members completely to understand
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Lesson 04: Managing Backlogs and Stakeholder Expectations
In this lesson, you will learn how to manage different backlogs (product backlog, sprint backlog). Learn frameworks that can be used to conduct an objective prioritization of incoming requests, and how to determine the priority of bugs to manage stakeholder expectations accordingly.
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Part 05 : Product Launch
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Module 01: Product Launch
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Lesson 02: Set Up the Launch Process
This lesson covers how to set up a launch process. We'll also discuss how to scale a product and finish by looking into how we can identify the risks in our launch plans and what we can do to mitigate them.
- Concept 01: Lesson Intro
- Concept 02: Launch Process
- Concept 03: Example: App Store Launch
- Concept 04: Why Launch Process Matters
- Concept 05: Exercise: Launch Process
- Concept 06: Solution: Launch Process
- Concept 07: Scaling Your Product
- Concept 08: Where Next?
- Concept 09: Scaling Example
- Concept 10: Why Scaling is Important
- Concept 11: Exercise: Scaling Your Product
- Concept 12: Solution: Scaling Your Product
- Concept 13: Identifying Risks
- Concept 14: Risks Example
- Concept 15: Exercise: Identifying Risks
- Concept 16: Solution: Identifying Risks
- Concept 17: Recap
- Concept 18: Glossary
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Lesson 03: Marketing Strategy
In this lesson, we will discuss how Product Managers and the Marketing team work together. We'll also talk about the go-to-market strategy, understanding the competition, acquisition channel strategy and pricing strategy.
- Concept 01: Lesson Intro
- Concept 02: PM and PMM Collaboration
- Concept 03: Go-to-Market Strategy
- Concept 04: Positioning and Messaging
- Concept 05: Go-to-Market Example
- Concept 06: Exercise: Marketing Message
- Concept 07: Solution: Marketing Message
- Concept 08: Understanding Your Competition
- Concept 09: TAM Review
- Concept 10: Example: Competitive Research
- Concept 11: Exercise: Competitive Research
- Concept 12: Solution: Competitors
- Concept 13: Acquisition Channel Strategy
- Concept 14: Example: Acquisition Channels
- Concept 15: Exercise: Acquisition Channels
- Concept 16: Solution: Acquisition Channels
- Concept 17: Pricing Strategy
- Concept 18: Exercise: Pricing Strategy
- Concept 19: Solution: Pricing Strategy
- Concept 20: Recap
- Concept 21: Glossary of New Terms
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Lesson 04: Prepare Your Partner Teams for Launch
We are getting closer to the launch date! Now we need to bring in the teams that work more closely with our customers and users.
- Concept 01: Lesson Intro
- Concept 02: Additional Partner Teams
- Concept 03: Exercise: What Do We Need?
- Concept 04: Solution: What Do We Need?
- Concept 05: Working with Sales & CS
- Concept 06: Materials for Sales and CS
- Concept 07: Example: Working with Sales & CS
- Concept 08: Exercise: Sales & Support
- Concept 09: Solution: Sales & Support
- Concept 10: User Guides
- Concept 11: User Guide Example
- Concept 12: Exercise: User Guide
- Concept 13: Solution: User Guide
- Concept 14: Recap
- Concept 15: Glossary of New Terms
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Lesson 05: Launch and Post-launch Feedback
This lesson covers launch day, post-launch feedback, and how to use feedback and metrics from the launch to set the next steps for the product
- Concept 01: Lesson Intro
- Concept 02: Launch Timeline
- Concept 03: Launch Strategy
- Concept 04: Launch Example
- Concept 05: Exercise: Launch Timeline
- Concept 06: Solution: Launch Timeline Exercise
- Concept 07: Creating a Launch Email
- Concept 08: External Launch Emails
- Concept 09: Launch Email: Exercise
- Concept 10: Launch Email: Solution
- Concept 11: Landing the Product
- Concept 12: A/B Testing
- Concept 13: Exercise: A/B Testing
- Concept 14: Solution: A/B Testing
- Concept 15: Recap
- Concept 16: Course Overview
- Concept 17: Glossary of New Terms
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Lesson 06: Project: Deliver a Product to Market
For this project, you will simulate a product launch. You will develop a go-to-market strategy, outline a launch plan, identify potential problems and define the next iteration of the product.
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Module 02: Career Services
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Lesson 01: Take 30 Min to Improve your LinkedIn
Find your next job or connect with industry peers on LinkedIn. Ensure your profile attracts relevant leads that will grow your professional network.
- Concept 01: Get Opportunities with LinkedIn
- Concept 02: Use Your Story to Stand Out
- Concept 03: Why Use an Elevator Pitch
- Concept 04: Create Your Elevator Pitch
- Concept 05: Use Your Elevator Pitch on LinkedIn
- Concept 06: Create Your Profile With SEO In Mind
- Concept 07: Profile Essentials
- Concept 08: Work Experiences & Accomplishments
- Concept 09: Build and Strengthen Your Network
- Concept 10: Reaching Out on LinkedIn
- Concept 11: Boost Your Visibility
- Concept 12: Up Next
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