Marketing Analytics v5.0.0

Nanodegree key: nd028

Version: 5.0.0

Locale: en-us

Gain foundational data skills applicable to marketing. Collect and analyze data, model marketing scenarios, and communicate your findings with Excel, Tableau, Google Analytics, and Data Studio.

Content

Part 01 : Welcome to the Nanodegree

Module 01: Welcome to the Nanodegree
- Lesson 01: Welcome to Marketing Analytics
- Lesson 02: Mentor Help, Peer Chat, and Careers
  You are starting a challenging but rewarding journey! Take 5 minutes to read how to get help with projects and content.
- Lesson 03: Get Help with Your Account
  What to do if you have questions about your account or general questions about the program.
  - Concept 01: FAQ
  - Concept 02: Support
- Lesson 04: Nanodegree Career Services
  The Careers team at Udacity is here to help you move forward in your career - whether it's finding a new job, exploring a new career path, or applying new skills to your current job.
  - Concept 01: Career Services

Part 02 : Introduction to Data Analysis

Module 01: Introduction to Data Analysis
- Lesson 01: Descriptive Statistics I
  In this lesson, you will learn about data types, measures of center, and the basics of statistical and mathematical notation.
- Lesson 02: Descriptive Statistics II
  In this lesson, you will learn about measures of spread, shape, and outliers as associated with quantitative data. You will also get a first look at descriptive and inferential statistics.
- Lesson 03: Spreadsheets 1: Getting Started
  In this lesson, you will learn about the basic functionality for spreadsheet software, use cell referencing and menu shortcuts.
- Lesson 04: Project - Working with data
  Project Description - Interpret a Data Visualization
  
  Project Rubric - Interpret a Data Visualization
  - Concept 01: Project Introduction
  - Concept 02: Project Overview
- Lesson 05: Spreadsheets 2: Manipulate Data
  In this lesson, you will learn basic spreadsheet function: sort and filter data, use text and math functions, split columns and remove duplicates.
- Lesson 06: Spreadsheets 3: Analyze Data
  In this lesson, you will learn how to summarize data with aggregation and conditional functions. You will learn how to use pivot tables and lookup functions.
- Lesson 07: Spreadsheets 4: Visualize Data
  In this lesson you will build data visualizations for quantitative and categorical data; create pie, bar, line, scatter, histogram, and boxplot charts, and build professional presentations.
- Lesson 08: Project - Analyze Survey Data
  Project Description - Analyze Survey Data
  
  Project Rubric - Analyze Survey Data

Part 03 : Data Visualization

Module 01: Data Visualization

Part 04 : Google Analytics

Module 01: Google Analytics

Part 05 : Career Services

These Career Services will ensure you make meaningful connections with industry professionals to accelerate your career growth - whether looking for a job or opportunities to collaborate with your peers. Unlike your Nanodegree projects, you do not need to meet specifications on these Services to progress in your program. Submit these Career Services once, and get honest, personalized feedback and next steps from Udacity Career Coaches!

Module 01: Career Services
- Lesson 01: Industry Research
  You're building your online presence. Now learn how to share your story, understand the tech landscape better, and meet industry professionals.
- Lesson 02: Take 30 Min to Improve your LinkedIn
  Find your next job or connect with industry peers on LinkedIn. Ensure your profile attracts relevant leads that will grow your professional network.
  
  Project Description - Improve Your LinkedIn Profile
  
  Project Rubric - Improve Your LinkedIn Profile

Part 06 : Marketing Analytics Techniques

Module 01: Marketing Analytics Techniques